Our way of looking
The first thing
I do is
observe.
Every project starts with someone.
With their way of seeing the world.
Where I began
When I tell my children tales, the first thing I do is observe.
My eldest son looked at everything. Sometimes he was so absorbed by what was beside him that he forgot to look ahead.
A green dinosaur. A distracted gaze.
Enormous feet. And a tree.
Bump!
I acted out the bump and my son laughed. That is where Chancleto began. A tale that grew from the person in front of me.
Read how it all began
When I tell my children stories, the first thing I do is observe.
My eldest son looked at everything. Sometimes he was so absorbed by what was beside him that he forgot to look ahead.
One day I bought him a plush dinosaur. It was green, with a distracted gaze and enormous feet. Those feet, the Spanish word for slippers —chancletas— and the search for an affectionate name gave us Chancleto.
The first tale was very simple. Chancleto walked down the street, turned to look at something and, when he turned his head back…
A tree.
Bump!
I acted out the bump and my son laughed. That is how we started. The next night, Chancleto came back. Little by little other characters arrived, other places, other stories that crossed paths.
That way of creating stays with me at noisyVR.
Listening to someone. Looking at a place. Pausing on a detail that catches my attention. Imagining what could happen there and starting to give it shape. Finding its characters, its rhythm, its atmosphere.
Then comes the work of making it happen. Making what was imagined fill a space, respond to a person or make someone stop and look.
Octavio Rincón
Artist and Technology Director
Who shapes these stories
Octavio Rincón
Founder and director of noisyVR.
He founded noisySTUDIO 27 years ago. Since then, his work has connected space, brands and the response an experience can inspire in people. Today he brings that knowledge to virtual worlds too.
Its own direction.
The support of a group.
noisyVR is part of noisy. The group connects creativity, technology and experience in physical spaces. When a project extends beyond the screen, noisySTUDIO brings spatial design and construction. Collaboration is shaped by what each project needs.
Meet the noisy groupThat way of creating stays with us
Your project starts
long before the screen.
It starts with what you want to awaken in someone. With what makes your brand distinct, a place ready for a new life or an idea you do not yet know how to tell.
From there, we bring artistic direction and technological development together to find a way to make it happen. The story is yours. We build it with you.
From idea to reality
One way of looking.
A whole process.
- 01
Observe
We listen to people, understand the brand and look at the place. We find what is worth telling and what should change for the person who encounters it.
What we work through togetherA shared intention: what we want someone to feel, understand or do.
- 02
Imagine
We find a story, its context and its atmosphere. We explore scenes, viewpoints and moments that make it distinct.
What we work through togetherSketches and references to choose a direction together.
- 03
Give shape
We develop the content, virtual space and interaction. We build and test what each project needs: a character, a journey, a scene or a way to take part.
What we work through togetherVisualisations and tests to make decisions before completing development.
- 04
Bring to life
We refine rhythm, light, sound and response. We integrate the technology and prepare it to run on the agreed screen, device or in the space.
What we work through togetherThe whole piece tested and prepared for launch.
We return to the sketch when we need to. We test, talk and refine: each project finds its own path.
Making it happen
The idea is tested.
The atmosphere is refined.
The launch
is prepared.
What we feel when we imagine it should reach the person who encounters it, too.
Where this becomes work
Every tale finds its form.
One image connecting four screens.
Content, interaction and a show in one room.
A world each person can explore.
to make possible?