noisyVRESFI

Orona Vision

Performance enters the showroom.

A showroom of over 400 m² in Hernani, experienced as a show in six acts.

What it makes possible

Content turns the room into a show.

A lift is engineering that is hard to explain. Orona needed visitors to understand it and, beyond that, to feel it.

Creation and development · noisyVR

Creation and development for a journey combining atmosphere, demonstrations and interaction.

Let’s talk about your showroom
Two seated visitors face Orona’s enormous curved screen, with a dancer and moving light

How we approached it

One room.
Six acts.

A room with three zones of interactive screens and a script. A welcome show: a virtual dancer converses with a piano on an LED stage inspired by the logo. Landscapes that surround you. Interactive demos. A haptic configurator: touching a material sample changes the lift on screen, with its real engineering geometry. A simulator to walk through the city and fly among clouds with Omni One. A farewell. noisyVR created and developed the content and interaction that turn the journey into a show, running in real time.

Editorial study of landscape, performance and configuration; it does not represent the room’s floor plan
Illustration of the approachEnlarge illustration ↗

A closer look

One decision.
Its effect on the scene.

Changing the place through content.

Visitors remain in the room while the panoramic image transforms their surroundings.

Giving it form

A visit needs
changes of pace.

Recreated sequence: choosing a sample, touching it and seeing the same marble applied to the lift
Illustration of the approachEnlarge illustration ↗
  1. 01

    Welcoming

    A virtual ballerina, a piano and a stage inspired by the logo open the visit. The first encounter is a performance.

  2. 02

    Changing the atmosphere

    Landscapes, demonstrations and interactive content transform the room. Three screen zones provide the setting for the script.

  3. 03

    Putting the choice in your hand

    The configurator connects materials, models and installation settings. A sample becomes a finish that can be seen in context.

  4. 04

    Opening another viewpoint

    Simulation expands the visit into other routes. Looking, touching and moving each have their moment within the same story.

Inside the project

From changing the landscape
to choosing the detail.

Content transforms the room’s atmosphere.
Content transforms the room’s atmosphere.
The configurator: one part of a broader visit.
The configurator: one part of a broader visit.

Frame from the project film

Authorship and scope

Creation and development: noisyVR

Space: noisySTUDIO

Other ways to approach it

BeDisruptiveALSA
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Let’s talk about your showroom