Nike Running
Run with others, from wherever you are.
A treadmill, an Apple Vision Pro headset and a virtual track where you race runners from all over the world.
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What it makes possible
The body takes part in the world.
Presenting a running collection in a showroom leaves the product standing still. Running is what gives the shoe its meaning, and running alone is not competing.
Creation and development · noisyVR
A treadmill, Apple Vision Pro, a real-time world and connected runners form the proposal.
Let’s talk about participation for your brand
How we approached it
You run here.
We meet there.
You step onto a real treadmill with the headset on and the world starts moving with you: a golden arch, a road between mountains and a lake, the brand pavilion. On the same track, real people run from other places in the world; you and they appear as 3D avatars inside an environment built in Unreal, with the collection digitised and integrated. noisyVR developed the hardware integration with Apple Vision Pro, the real-time world and the connection between runners.
Giving it form
Two real places.
One shared race.
- 01
Body and device
The physical treadmill and Apple Vision Pro connect the person’s movement to the virtual environment. noisyVR developed that integration.
- 02
A world in Unreal
Road, arch, lake and mountain shape the track. The real-time environment places the race within the brand’s world.
- 03
People, represented
Runners join from different places and see one another as 3D avatars on the same track. Their connection is part of noisyVR’s technology.
Authorship and scope
Creation and development: noisyVR